Articles & Resources

Creating the Perfect Professional Services Firm Elevator Pitch

Every member of your team needs a great answer to the question, “so what do you do?” Here's how to do it.

Book Publishing for Consultants: How to Create a Book That Gets Clients Without Going Crazy

A great book that build credibility and generates clients is easier than it sounds. Learn why a book is so useful, and a step-by-step process for creating one.

The Right Way To Use LinkedIn

LinkedIn is amazing. But too many people abuse it. Here is how you can use LinkedIn to authentically build Trusted Advisor relationships and surface opportunities.

Why you need a podcast (even though it’s not going to grow much)

Podcasts are a great tool in your Authority Marketing toolkit. But not for the reasons most firms think.

How to Find your Tone of Voice for your Firm (and your Partners)

How you communicate - your tone of voice - is a critical pillar in your Point of View. Here's how to articulate it, both for your firm and your revenue-generating professionals.

How to Create Firm Values that Make a Difference

Values inform literally everything you do as a firm and are a key component in creating a compelling Point of View. But most firms do them wrong. Here's how to create values that actually stick.

What Do You Believe To Be True? Defining Your Firm's Core Beliefs

Why defining your core beliefs is a critical step in crafting a compelling Point of View, and how to do it.

How to Become A Trusted Advisor

Becoming a trusted advisor is the best way to win more business, grow accounts, and build a profitable practice. Here’s how to do it well.

Creating Your Ideal Client Profile: A Guide for Professional Service Firms

A clearly defined Ideal Client Profile (ICP) has downstream effects on everything you do as a firm. Here's how to create one and leverage it effectively.

The 5 mistakes everyone makes with their video call setup (and what do to about it)

You're a professional. Here's how to look like it, even over Zoom.

Your Firm Needs a Manifesto

Why a manifesto can become a critical tool in attracting team and talent.

Your Email List is the Most Valuable Asset You Own

Algorithms change. Acquisition channels evolve. But email lives forever. How to maximize the value of your most important asset.

Give Away Your Secrets

Why your best stuff needs to be the stuff you lead with in your marketing initiatives

People Buy From People, Not Companies

Your team's personal brands have the power to be at least as effective as your corporate brand. Discover how to help make that happen.

Why Your Firm Needs a Clear Point of View

Your point of view is one of the most effective tools in your marketing toolkit. If you’re honest, your service offerings are largely the same as other firms. But your point of view is an opportunity to stand out.

MADISON

We market professional services firms.

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