A clearly defined Ideal Client Profile (ICP) improves everything you do as a firm. Use our Ideal Client Profile template to help your firm:

• Get alignment on service offerings and pricing strategy.
• Improve your messaging through more targeted language.
• Identify your highest-impact marketing channels
• Better understand your business development process.

The template is available in Google Docs, Keynote, and Powerpoint formats and helps you clearly articulate both the organization you seek to serve and the stakeholders involved in the business development process.

‍